Interpreting data
- GWI metrics explained
- Minimum sample sizes
- Understanding percentages
- Understanding index scores
- Interpreting wave-on-wave changes
- Comparing GWI data with other sources
- Referencing GWI data
- Statistical significance
- When to rebase
- Using legacy data
- Creating a Proxy for Social Grade
- Understanding our data in the context of the pandemic
- Political polling and market research