Our data sets
- Our data sets and how they're related
- Everything you need to know about GWI Zeitgeist
- Everything you need to know about GWI Core Plus
- Everything you need to know about GWI Alcohol
- Everything you need to know about GWI Automotive
- Everything you need to know about GWI Consumer Tech
GWI Core
- Research and methodology: GWI Core
- Sample composition
- Defining internet usage
- Quotas and weighting
- Fieldwork dates
- Survey language
GWI USA
Interpreting data
- GWI metrics explained
- Referencing GWI data
- Interpreting wave-on-wave changes
- Comparing GWI data with other sources
- Understanding index scores
- Minimum sample sizes