Our research and methodology

Our data sets

• Our data sets and how they're related
• Everything you need to know about GWI Alcohol
• Everything you need to know about GWI Automotive
• Everything you need to know about GWI Consumer Tech
• Everything you need to know about GWI Core Plus
• Everything you need to know about GWI Gaming

See all 15 articles

GWI Core

• Research and methodology: GWI Core
• Sample composition
• Defining internet usage
• Quotas and weighting
• Fieldwork dates
• Survey language

See all 9 articles

GWI USA

• Research and methodology: GWI USA
• Race and ethnicity
• The CPG and healthcare module
• Everything you need to know about GWI USA Plus

Interpreting data

• GWI metrics explained
• Minimum sample sizes
• Understanding percentages
• Understanding index scores
• Interpreting wave-on-wave changes
• Comparing GWI data with other sources

See all 13 articles

Our respondents

• 65+
• Our respondents and panel partners
• Diversity, equity and inclusion in our data
• Data privacy
• Respondent recall & interpretation

Segmentations and groupings

• Segmentations and groupings: GWI Core
• Segmentations and groupings: GWI USA
• Segmentations and groupings: GWI Zeitgeist
• Segmentations and groupings: GWI Automotive
• Segmentations and groupings: GWI Consumer Tech

GWI Custom

• GWI Custom: Sample types
• GWI Custom: how to go bespoke