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  1. GWI
  2. Our research and methodology

Our research and methodology

Our data sets

  • Our data sets and how they're related
  • Everything you need to know about GWI Zeitgeist
  • Everything you need to know about GWI Core Plus
  • Everything you need to know about GWI Travel
  • Everything you need to know about GWI Sports
  • Everything you need to know about GWI Gaming
See all 10 articles

GWI Core

  • Research and methodology: GWI Core
  • Sample composition
  • Defining internet usage
  • Quotas and weighting
  • Fieldwork dates
  • Survey language
See all 9 articles

GWI USA

  • Research and methodology: GWI USA
  • Race and ethnicity
  • The CPG and healthcare module

Interpreting data

  • GWI metrics explained
  • Referencing GWI data
  • Interpreting wave-on-wave changes
  • Comparing GWI data with other sources
  • Understanding index scores
  • Minimum sample sizes
See all 12 articles

Our respondents

  • Our respondents and panel partners
  • Diversity, equity and inclusion in our data
  • Data privacy
  • Respondent recall & interpretation

GWI Custom

  • GWI Custom: how to go bespoke

Segmentations and groupings

  • Segmentations and groupings: GWI Core
  • Segmentations and groupings: GWI USA
  • Segmentations and groupings: GWI Zeitgeist
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