Share your audiences with a link 🔗
Need a quick and easy way to share your Audiences? We've introduced link sharing to simplify how you share. Head to Audiences, select the audience you want to share and simply grab a link to send it to your colleagues.
Instantly explore the Meta taxonomy in GWI 🔎
You can now search the Meta taxonomy without logging into your account. This will allow you to instantly explore relevant mappings for your audience. In addition, you can also search for multi-word search terms to receive relevant matches.
Three brand new data sets 🚀
This month we released not one but three brand new data sets. All add-ons to GWI Core, you can now find more insights on Consumer Tech, Alcohol and Automotive.
Reach out to your Account Manager today to learn more about them.
1) GWI Consumer Tech 📱
The first in the trio is GWI Consumer Tech – the go-to data set for tech insights. It includes topics such as:
- Ownership and usage - including length of ownership and reasons for use
- Future device purchase - including spend and priorities
- Device preferences - including important factors and feature preferences
2) GWI Alcohol 🥂
The next in our new data set released this month is GWI Alcohol - a six market global study that surveys monthly alcohol consumers. Topics include:
- Alcohol consumption - including factors impacting choice and drinking attitudes
- Alcohol purchase - including types purchased and willingness to spend around different occasions
- Perceptions of alcohol brands
3) GWI Automotive 🚗
Last but certainly not least, the third brand new data set we released this month is GWI Automotive. A global look into current and future car buyers, GWI Automotive covers topics such as:
- Car ownership, including type and spend
- Future car purchase, including reasons and brands considered
- Car research and purchase journey, including sources used and purchase drivers
Monthly GWI Zeitgeist 💡
Our monthly, topical Zeitgeist data has also been published. Topics included in July’s release include:
- Purchasing habits: including luxury, second-hand, and duplicate products
- Money: how people save/budget, and how they’d cut back spending
- AI: thoughts on the impact it may have on society
Click here to see the new wave of GWI Zeitgeist on the platform.