The following insights have been taken from the GWI November 2024 Zeitgeist. GWI Zeitgeist is a free add-on to GWI Core that features a different set of monthly topical questions. You can view the full list of topics for November by clicking here.
Temu Tech Purchases
Both Gen Z and Baby Boomers have taken to Temu, a budget-friendly shopping platform, not for electronics but primarily for its affordable clothing options. While electronics require reliability and quality assurance that Temu’s lower-cost offerings might not consistently provide, clothing is considered a safer, low-risk purchase. This trend highlights how both generations navigate e-commerce in Temu by prioritizing low-cost, low-risk categories like clothing over higher-stakes items like electronics.
GWI Core 65K Gen Z and 14K Baby Boomer Internet Users
Tablet Content Viewing Behavior
Many viewers are eager to see changes in how commercial breaks are handled, as traditional ad interruptions often disrupt the flow of shows, sports events, and movies. 19.5% of tablet owners believe that the conventional commercial format works. However, other options, such as a balanced amount of ads before and during the content, make more sense to other tablet owners. Innovations like split-screen ads during live sports and personalized ad algorithms have shown that advertising can be less disruptive and more engaging. As expectations evolve, media companies face pressure to rethink ad structures to keep viewers satisfied while supporting ad revenue.
GWI Core, 98K Tablet Owners
You can view more insight on electric vehicles here.