The following insights have been taken from the GWI February 2025 Zeitgeist. GWI Zeitgeist is a free add-on to GWI Core that features a different set of monthly topical questions. You can view the full list of topics for February by clicking here.
Smart Shopping, Seamless Innovation
For tech-savvy shoppers, the in-store experience must seamlessly blend innovation with practicality, as their expectations extend beyond traditional retail demands. While 47.8% prioritise a wider product selection and 45.9% value free gifts, technology plays a significant role in shaping their preferences. A notable 23.8% seek more technology to provide product information, highlighting a desire for digital integration that enhances decision-making rather than just novelty. However, only 15.5% prioritise immersive and interactive experiences, suggesting that functionality trumps entertainment. Social media-friendly aesthetics (11.8%) rank low, reinforcing that visual appeal alone is insufficient without substance. With just 3.5% expressing full satisfaction with current in-store experiences, retailers catering to tech-focused consumers must strike a balance between product variety, efficient service, and digital enhancements that provide genuine value rather than superficial engagement.
GWI Core 422,360 Interested in Technology Internet Users
You can view more insight on in store shopping click here