GWI Sports Q2 2024 is now live in the platform! 🎉 🤩
🧓 ⚽ Featuring the beginning of tracking internet users aged 65+ in Canada, Japan, the US and the UK, a new question on interest in women’s football teams, as well as plenty of new options to existing questions!
✨ New insights just dropped ✨
⛷️ With the addition of age 65+ consumers in select markets, we decided to look at which sports they’re more interested in. It turns out that golf (+74% follow/have interest vs. age 16-64 sports fans), sailing (+68%), and skiing (+51%) are heavily favoured by retirement-aged sports fans.
⚽ Another newcomer to the Sports data set are specific women’s football clubs. An interesting tidbit: the 5 most popular clubs amongst followers of the major women's and men’s soccer leagues are - Barcelona, Manchester United, Real Madrid, Manchester City and Liverpool - albeit in a different order. Safe to say the 5 clubs above are the biggest in the world.
🤓 Take a look at this Help Center article to find out more about how GWI Sports works