GWI Core Plus is a free add-on to GWI Core that further details brand engagement and behaviours in selected Core markets. It’s available to all GWI Core subscribers with access to the relevant markets.
Check out our latest questionnaire for GWI Core Plus Q3 2024 here!
🎉 GWI Core Plus Q3 2024 is live on the platform! 🙌
The latest wave of GWI Core Plus is here, with the addition of Australia as a new market and also respondents aged 65+ in Canada and the UK.
✨ New insights just dropped
🥩 We say g’day to Australia, our newest Core Plus market. 62% of Aussies are meat-eaters with no plans to change, 81% higher than the average global consumer. Maybe related, but they also show higher-than-average usage for dental floss (+85%).
🔄 We focus a lot on younger generations’ supposed ethical buying habits, we often overlook the fact it’s older consumers that do this more often. We see this with food shopping, where 65+ year olds in the UK are 27% more likely to buy fair-trade products.
☕ We‘ve also added respondents aged 65+ in the Great White North of Canada. Their morning routines are distinct from other Canadians - they drink several cups of coffee a day, but are 83% more likely to say they never drink it out of the home. They sip on their brew over a printed newspaper, something they’re nearly twice as likely to do every day/most days.
Find out more
Want to know more about how GWI Core Plus works? Check out our Help Center guide