The following insights have been taken from the GWI Travel dataset. GWI Travel is a GWI Core add-on that lets you explore the travel habits of internet users across selected Core markets. Details about GWI Travel can be found by clicking here.
If you'd like to know how to get access to GWI Travel, contact your Account Manager or Customer Success Manager.
65+ Travellers Favour In-Person Advice for Vacation Planning
For those aged 65+, travel provider websites and booking platforms are among the most important sources of travel information. When considering travel services, they prioritise value for money above all else, followed closely by competitive pricing and free cancellation options. Although they place a high emphasis on getting good value, discounts—such as bundle deals, reward programs, and special offers—are less important to them and do not rank in their top five considerations for travel services. This indicates that for this age group, practical considerations like cost-effectiveness and flexibility are more critical than promotional deals or incentives.
GWI Travel, Q3 2024. 1,199 internet users aged 65+ who have said has started planning a vacation in the next 12 months or typically takes vacations.
For more information on purchase sources of information, use this question from GWI Travel.
GWI Travel, Q3 2024. 1,077 internet users aged 65+ who answered our purchase sources of information question.
For more information most important purchase sources of information, use this question from GWI Travel.
Value and Flexibility Prioritised Over Discounts in Travel Choices
For those aged 65+, travel provider websites and booking platforms are among the most important sources of travel information. When considering travel services, they prioritise value for money above all else, followed closely by competitive pricing and free cancellation options. Although they place a high emphasis on getting good value, discounts—such as bundle deals, reward programs, and special offers—are less important to them and do not rank in their top five considerations for travel services. This indicates that for this age group, practical considerations like cost-effectiveness and flexibility are more critical than promotional deals or incentives.
GWI Travel, Q3 2024. 1,199 internet users aged 65+ who have said has started planning a vacation in the next 12 months or typically takes vacations.
For more information on travel service influences, use this question from GWI Travel.
65+ Travellers Show Limited Concern for Environmental Impact Despite Some Sustainable Practices
When examining the eco-conscious attitudes of individuals aged 65 and older toward travel, the majority worldwide report that they strive to use local service providers and transportation whenever possible. However, this age group appears to be less eco-conscious overall, as only a small percentage actively seek to minimise the environmental impact of their travel. Additionally, few prioritise choosing travel providers with strong sustainability practices. This is further evidenced by the fact that the majority of 65+ travellers globally express little concern about the carbon footprint of their journeys. In fact, only 2% worldwide report being extremely concerned about this issue, suggesting that while some sustainability practices are adopted, a deeper commitment to reducing environmental impact is not a significant priority for most in this age group.
GWI Travel, Q3 2024. 1,199 internet users aged 65+ who have said has started planning a vacation in the next 12 months or typically takes vacations.
For more information on eco and experience attitudes, use this question from GWI Travel.
For more information on concern over carbon footprint, use this question from GWI Travel.