The following insights have been taken from the GWI November 2024 Zeitgeist. GWI Zeitgeist is a free add-on to GWI Core, featuring a different set of monthly topical questions. You can view the full list of topics for November by clicking here.
Travel Top Resolution in Italy, Malaysia, and Brazil for 2024
As the year draws to a close, people are beginning to set their New Year’s resolutions. We asked our respondents about goals they had set for 2024, including the desire to travel more. Most respondents in Italy included travel in their resolutions, followed by those in Malaysia and Brazil. In contrast, Germany was the least likely market to include travel in their 2024 resolutions, with the UK and USA also showing lower interest in travel as a priority for the new year.
GWI Zeitgeist, November 2024. 2,733 internet users aged 16-65+.
You can view more insight into resolutions for 2024 by using this question on the platform.
Travel Resolutions for 2025: Brazil Leads, US Shows Growing Interest
Our latest Zeitgeist research also shows that Italy, Malaysia, and Brazil continue to prioritise traveling more as a resolution for the coming year. Brazil now leads in making travel a top resolution for the coming year, with Italy shifting to third place. Germany and the UK remain the least likely markets to include travel in their 2025 resolutions, while interest in travel among US respondents has increased. Overall, this suggests that while travel remains a key priority for certain countries, there is a shifting global trend, with some regions, like Brazil and the US, showing growing enthusiasm for travel, while others, such as Germany and the UK, remain more focused on alternative goals for the new year.
GWI Zeitgeist, November 2024. 2,232 internet users aged 16-65+ who said they plan to make New Year's resolutions for 2025.
You can view more insight into resolutions for 2025 by using this question on the platform.