The following insights have been taken from the GWI November 2024 Zeitgeist. GWI Zeitgeist is a free add-on to GWI Core that features a different set of topical questions each month. You can view the full list of topics for November by clicking here.
Top Anticipated Films in the US and UK: Mission Impossible Leads in the UK, Captain America Tops in the US
The top three films that audiences in the US and UK anticipate watching in theatres once released are Captain America: Brave New World, Jurassic World Rebirth, and Mission Impossible – Dead Reckoning Part Two. However, preferences vary between the two countries.
In the UK, Mission Impossible ranks as the top choice, with UK audiences being 10.9% more likely to watch it compared to the average cinema-goer across both countries. Their second choice is Jurassic World Rebirth, followed by Captain America. In contrast, Captain America is the top anticipated film in the US, with Americans being 3.9% more likely to watch it than the average viewer in both regions. US audiences also show strong interest in Jurassic World Rebirth, which is their second choice, while Moana 2 ranks third—a film that does not make the UK’s top three list.
Overall, this suggests that Mission Impossible generates significantly more excitement in the UK, while Captain America is met with greater enthusiasm in the US. Furthermore, while certain blockbuster franchises have broad appeal, regional preferences reveal unique interests and viewing priorities.
GWI Zeitgeist, November 2024. 3,008 internet users in the UK and US who visit the cinema.
You can view more insight into films planned to watch in cinema by using this question.
UK Waits for Mission Impossible on Streaming, US Holds Out for Jurassic World
The UK also shows strong enthusiasm for Mission Impossible, as it’s the top film they are eager to watch once it becomes available on their streaming subscriptions. However, they are 6% less likely to wait for its streaming release compared to the average TV streamer in the UK and US. In contrast, the US audience shows a different preference. While Captain America is their most anticipated film for theatrical release, they are primarily waiting to watch Jurassic World once it’s available on streaming. In fact, they are 3% more likely to wait for Jurassic World to appear on their subscription services than the average viewer across both regions.
GWI Zeitgeist, November 2024. 3,549 internet users in the UK and US who use a device to watch on-demand TV/streaming services.
You can view more insight into films planned to watch via streaming subscription using this question on the platform.