The following insights have been taken from the GWI February 2025 Zeitgeist. GWI Zeitgeist is a free add-on to GWI Core that features a different set of topical questions each month. You can view the full list of topics for February by clicking here.
The Rising Alternative to X/Twitter: Bluesky
Bluesky, a new social media platform on the scene, remains largely unknown to most people worldwide. Many have either never heard of it or are unsure of what it is. Among those who have used the platform, the majority are in Latin America, followed by North America. In contrast, Europe and the APAC regions have the lowest reported usage and the highest likelihood of users having never engaged with the platform.
GWI Zeitgeist, February 2025. 12,136 internet users aged 16-65+.
You can view more insight into Bluesky Awareness by using this question in the platform.
Main Reasons for Signing Up to Bluesky
Most people have said the main reason for wanting to sign up for Bluesky is their desire to stop using X/Twitter. This is followed by its easy-to-use functionalities and the perception that it provides a safe space to post. This suggests that users are increasingly unhappy with X/Twitter and are seeking an alternative social media platform that prioritises usability and fosters a more welcoming, secure online environment.
GWI Zeitgeist, February 2025. 785 internet users aged 16-65+ who have used the platform.
You can view more insight into reasons for signing up to Bluesky by using this question in the platform.
Bluesky's Long-term Growth
There is a strong global consensus that people are likely to continue using Bluesky in the long run. This sentiment is particularly prevalent among users in Latin America and North America, as well as among Gen Z, Millennials, and men. These groups have shown the highest levels of engagement and interest in the platform, suggesting that Bluesky’s features and community align well with their social media preferences and expectations. As the platform continues to grow, it is expected that these demographics will play a key role in shaping its future user base and overall success.
GWI Zeitgeist, February 2025. 785 internet users aged 16-65+ who have used the platform.
You can view more insight into long-term usage of Bluesky by using this question in the platform.