The following insights have been taken from the GWI November 2024 Zeitgeist. GWI Zeitgeist is a free add-on to GWI Core that features a different set of topical questions each month. You can view the full list of topics by clicking here.
Temu’s Growing Reach: Usage and Awareness Among Online Shoppers in the USA and UK
Our latest Zeitgeist data shows that 31.5% of Online Shoppers in the USA and UK have used Temu, while 41.9% are aware of Temu’s and it’s features but have not used it for shopping.
Among Online Shoppers in the USA and UK who have used Temu, 26% cite low prices as a reason for choosing the platform which appeals to price-conscious consumers, especially in competitive markets, while 17.1% of Online Shoppers highlight Temu’s wide selection of products positioning Temu as one-stop shop for diverse consumer needs.
Regional Variations in products purchase
To gain a deeper understanding of consumer behavior, we examined regional differences in product purchases between online shoppers in the USA and the UK. The data shows that 19.8% of USA Online Shoppers have purchased clothing on Temu, compared to 17.4% of UK Online Shoppers. In terms of homewares, 12.6% of Online Shoppers in the USA have made homeware purchases, while only 8.4% of UK shoppers have done so.
GWI Zeitgeist, November. 2,451 Online Retail Shoppers aged 16-64.
You can view more insight on Temu by using these questions on the platform.