The following insights have been taken from the GWI March 2025 Zeitgeist. GWI Zeitgeist is a free add-on to GWI Core that features a different set of topical questions each month. You can view the full list of topics for March by clicking here.
Deepseek Awareness Among Online Shoppers
📊 Our latest data reveals that online shoppers globally have varying levels of familiarity with Deepseek, though a significant portion remains unaware of the platform. Around 46.1% had never heard of it before this survey, while 23% recognized the name but weren’t sure what it was. Another 23.1% were familiar with its features but had never used it, and just under 8% had firsthand experience. While some awareness exists, the data suggests there’s room to expand recognition and engagement.
Now, let’s break this down further by world regions to better understand how awareness and engagement differ across online shoppers. In Europe and North America, a large portion of respondents—56% in Europe and 52.5% in North America—had never heard of Deepseek, suggesting there’s a lot of room to build awareness in these regions. In contrast, Latin America and Asia Pacific show more recognition, with only 31% in Latin America and 34.9% in Asia Pacific saying they’ve never heard of it. When it comes to Online Shoppers who have heard of Deepseek but are unsure what it is, Latin America leads with 27.2%, followed by Asia Pacific at 25.8%, North America at 21.4%, and Europe at 20%. As for usage, Latin America also leads in engagement, with 16.4% of Online Shoppers having used the platform, while Asia Pacific comes in second at 9.3%. North America and Europe trail behind, with only 4.7% and 4.6% having used it, respectively. These regional differences highlight the varying levels of awareness and engagement in world regions.
GWI Zeitgeist, March 2025. 6,765 Online Shoppers in Australia, Brazil, Canada, France, Germany, Italy, Malaysia, Philippines, Singapore, UK, USA.
You can view more insight on Deepseek by using these questions on the platform.