The following insights have been taken from the GWI November Zeitgeist. GWI Zeitgeist is a free add-on to GWI Core that features a different set of monthly topical questions. You can view the full list of topics for October by clicking here.
The Changing Landscape of Student Athletes
Name, Image, and Likeness (NIL) deals allow college athletes to profit from their personal brand by partnering with businesses for sponsorships and endorsements. This change has had a significant impact on student-athletes, especially in popular sports like football, where fan support is strong. Football fans are often enthusiastic supporters of their favorite players, so they’re likely to buy products endorsed by these athletes. The personal connection fans feel with student-athletes, who often represent their schools or hometowns, makes them even more inclined to purchase from these partnerships. In this way, NIL deals create a powerful new marketing channel, tapping into loyal fan bases and bringing new revenue streams to college athletes.
Many in the football community view NIL as a success, providing players with opportunities to earn money and develop valuable business skills. Universities now have a responsibility to guide student-athletes in managing these deals responsibly.
GWI Core 10K Football Fans Internet Users
How Football Fans Will be Watching the Super Bowl
The Super Bowl has become more than just a football game; it’s a cultural event where millions of viewers come together to enjoy the spectacle in different ways. People tune in for the game and the highly anticipated commercials, which often feature star-studded casts and clever storytelling. During the game, fans are likely to be messaging friends and family, sharing reactions to the ads, big plays, and any surprises. Many will order food to enhance the experience, with pizza, wings, and snacks topping the list. The halftime show is another major highlight, drawing viewers who might not usually watch football but are excited about the music and performances. These elements make the Super Bowl a shared experience that brings people together, both in person and virtually.
GWI Core 10K Football Fans Internet Users
You can use these questions on the platform for more insights into the Super Bowl.