The following insights have been taken from the GWI February Zeitgeist. GWI Zeitgeist is a free add-on to GWI Core that features a different set of monthly topical questions. You can view the full list of topics for February by clicking here.
The data highlights a significant challenge for LIV Golf in building brand awareness and engagement across the UK and USA. A striking 50.9% of respondents have never heard of LIV Golf, revealing a major visibility gap in these key markets. Furthermore, only 9.5% have actively watched or followed it, indicating that even among those aware, conversion into viewership remains low. While 24.5% recognize LIV Golf and understand its concept, their lack of engagement suggests a disconnect between awareness and appeal. Additionally, 15.1% have heard of it but remain unsure of what it is, underscoring potential weaknesses in LIV Golf’s messaging and market positioning. To expand its presence in the UK and USA, LIV Golf must refine its marketing strategy, enhance accessibility, and craft compelling narratives that effectively bridge the gap between awareness and sustained engagement.
GWI Zeitgeist Internet Users
You can use these questions on the platform for more insight into LIV Golf.