Steady Viewership and Growth of the WBNA
The WNBA has steadily grown in popularity among general sports fans thanks to a combination of rising star power, intense competition, and enhanced media exposure. Over the past two years, general interest in the league has increased from 15% to 19%, showcasing a growing audience that appreciates both the high level of play and the compelling stories surrounding its athletes. Many of these fans use TV as their primary device for live viewing and streaming services, reflecting traditional and evolving viewing habits. Notably, 44.9% of WNBA fans discover brands through TV advertisements, while 27% engage with ads that appear before streaming video content. This dual-channel engagement demonstrates the league’s value as a sports platform and an effective medium for advertisers to connect with a dynamic and attentive fan base. The WNBA's continued growth in these areas positions it as an increasingly influential player in the sports and entertainment landscape.
GWI Core Q3 2024. 478,781 internet users aged 16+ who watch or play one sport
GWI Core Q3 2024. 11,286 internet users aged 16+ who follow/interested in the WNBA
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