Travel Insight from GWI Core - Q3 2024

Serbians Show Moderate Travel Habits, Both Abroad and Domestically

With Serbia being a new addition to our Q3 2024 wave, our data has revealed several trends regarding their travel behaviours. Serbians generally aren’t frequent travellers to foreign countries, with most reporting they have taken at least 1-2 holidays abroad in the past year. Interestingly, they are 44% more likely to have taken a foreign vacation in the last 12 months compared to the average internet user in Europe. However, a notable portion of Serbians also claim they haven’t taken any foreign vacations, indicating a mixed relationship with international travel.

A similar pattern emerges in their domestic travel habits. Serbians are most likely to report taking 1-2 trips within their own country, although they are nearly 3% less likely to do so compared to the average European internet user. Additionally, many Serbians also indicate they have not traveled domestically in the past year. Overall, this suggests that while a portion of the population is moderately engaged in both foreign and domestic travel, a significant number remain less travel-oriented, whether abroad or within Serbia.

GWI Core, Q3 2024. 1,237 internet users who take vacations.

You can access more insight into vacation behaviours by using these questions on the platform. 

Millennials in Serbia Lead Gen X in International Business Travel

Gen X and Millennials in Serbia display distinct patterns in their business travel behaviors. According to our latest research, both groups are more likely to report not having taken any business trips, whether domestically or internationally. They are also similarly inclined to have taken 1-2 business trips within Serbia. However, when it comes to international business travel, Millennials stand out as being more likely to have taken 1-2 trips abroad compared to Gen X, indicating a greater tendency among Millennials in Serbia to travel internationally for work. Supporting this, Millennials in Serbia are 31% more likely to engage in international business travel compared to the average internet user in the country, whereas Gen X are 5% less likely to do so.

 

 

GWI Core, Q3 2024.  768 internet users.

You can access more insight into business travel by using these question on the platform.