Winter sports enthusiasts lead in international travel purchases
Our most recent data from Q2 2024 highlights notable differences in the purchasing behaviour of beach vacation enthusiasts compared to winter sports enthusiasts globally. Both groups have likely booked domestic vacations within the past 3-6 months, with winter sports enthusiasts slightly ahead. However, when it comes to international vacations, winter sports lovers are more inclined to have made a purchase in recent months than those who prefer beach or resort getaways. Additionally, winter sports enthusiasts are more likely to have bought travel tickets, such as flights, concert tickets, or experiences like spa trips or day outings.
GWI Core, Q2 2024. 133,178 internet users who enjoy beach/resort vacations. 29,095 internet users who enjoy winter sport vacations.
You can access more insight into vacation types by using this question on the platform.
Top travel priorities for beach/resort and winter sports enthusiasts
In Q2 2024, both beach/resort enthusiasts and winter sport enthusiasts agree on the top five most influential factors that determine their travel destinations: value for money, a relaxing experience, weather/timing, a once-in-a-lifetime experience, and the local food and beverage scene. However, winter sport vacationers prioritise value for money, a relaxing experience and weather as the the most critical factors in their decision-making. In contrast, beach/resort vacationers place higher importance on a once-in-a-lifetime experience and the local food and beverage offerings compared to winter sport enthusiasts.
GWI Core, Q2 2024. 133,178 internet users who enjoy beach/resort vacations. 29,095 internet users who enjoy winter sport vacations.
You can access more insight into travel influences by using this question on the platform.