Tech Fans Prioritise Quality Endorsements.
Tech enthusiasts in our audience are inclined to endorse their preferred brands online, with a significant 59.1% citing the product's high quality as their primary motivation. This surpasses considerations such as rewards and their interactions with customer service, highlighting the paramount importance placed on product excellence within this community.
Core, Q2 2024. 426,623 Audience applied Personal Interests » Technology 16-64.
You can access more insight on technology purchase intent by using this question on the platform.