Gaming Preferences Among Millennials: PlayStation 5 Leads the Way
The PlayStation 5 has emerged as the leading gaming console among millennials, capturing significant interest and usage within this demographic. An impressive 40% of millennials report either currently using the PS5 or expressing a strong interest in purchasing it, solidifying its position as the most popular device in this category. This is a testament to the console's advanced capabilities, diverse game library, and broad appeal to both casual and hardcore gamers.
Trailing the PS5, the Nintendo Switch also enjoys considerable popularity among millennials. With 23.8% of this audience either actively using the device or showing interest in buying it, the Switch stands out for its unique hybrid design and family-friendly game offerings.
GWI Core Q3 2024. 28,000 gamers aged 16-64 worldwide
Top Gaming Genres: Shooters and Action-Adventure Dominate
Shooter games continue to dominate as the most popular gaming genre, resonating strongly across different platforms. Among handheld gamers, a significant 73.6% have engaged with shooter games within the past 12 months, highlighting the genre's widespread appeal in portable gaming. On PC and laptop platforms, shooter games also maintain a strong presence, with 60.1% of gamers in this category exploring this genre over the same period. This enduring popularity can be attributed to the genre's adrenaline-pumping gameplay, competitive elements, and immersive experiences.
Closely following shooter games are action-adventure and open-world titles, which have also captivated a large segment of the gaming audience. These games were played by 75.4% of handheld gamers over the past year, underscoring the demand for engaging narratives and exploratory gameplay in portable formats. Meanwhile, 57% of PC and laptop gamers have turned to action-adventure and open-world games, drawn by the genre's expansive environments, creative freedom, and dynamic storylines. Together, these trends emphasize a shared desire among gamers for genres that offer excitement, challenge, and rich, interactive worlds.
GWI Core Q3 2024. 45,000 gamers aged 16-64 worldwide
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