Understanding your audiences just got faster. Introducing instant audience insights. Get a view of your audience’s demographics, interests, attitudes and more at the click of a button.
How does it work?
When you create a new audience in the GWI platform, simply click on the option “view instant insights” at the top-right corner of your screen.
This will automatically generate top insights that are unique to your audience. These insights are based on the most popular GWI Core profiling points including personal interests and values, brand discovery attitudes, social media services used, and media consumption. Once you have viewed your instant audience insights, you can either choose to convert them into an interactive dashboard, or export them to share within your own content.
Pro Tip 💡 For the optimal experience, please use this feature in the Chrome browser.
You can also view instant insights on any of your existing audiences. Simply select the audience you wish to generate insights for, and select "view instant insights" from the top right.
Please note: this feature is in beta. This means that it’s still evolving and updating over time. If something isn’t behaving right, we want to hear your feedback.
Who is this feature available for?
GWI professional users.
Can I adjust the market and timeframe of the insights?
Yes! Your instant audience insights are generated based on selected waves and locations. Simply change your audience filters and reload to adjust your view.
Can I adjust the content of the insights?
This is not currently possible. The instant insights that are generated will dynamically update based on the selected audience, waves and locations. If you are ever unsure what the source of an insight is, you can hover over each sentence to see the questions and metrics used.
Can I get instant audience insights for shared audiences?
Yes, absolutely! Instant audience insights are available for audiences you create plus audiences you may not have created, but that your colleagues have shared with you.
Why isn’t the feature available for all audiences?
Instant audience insights are currently available for specific GWI data sets only including GWI Core, GWI Core Plus, GWI Zeitgeist, and any custom data sets you may have access to that are recontact surveys of GWI Core. But don’t worry, we will soon be expanding to more data sets! 👀
Why is the feature disabled for my audience?
To ensure that you generate robust and reliable insights, you must have a minimum sample size of 100 respondents per audience for the instant insights to work.