All of our surveys are representative of internet users - something we define as anyone who uses the internet via any device and from any location.
The specific definition of this term varies by market depending on the sources that are available to us. For example, in some countries, internet users are simply defined as individuals who "use the internet", while in others, they’re defined as those who have “used the internet in the last 12 months”.
For us, these definitions are largely interchangeable, as there would be very few people who have used the internet at some point in the past without using it in the last 12 months.
| Market | Internet user definition |
| Argentina | Use the internet |
| Australia | Use the internet |
| Austria | Used the internet in the last 12 months |
| Belgium | Used the internet in the last 12 months |
| Brazil | Used the internet in the last 12 months |
| Canada | Used in the last 12 months |
| China | Used the internet in the last 6 months |
| Colombia | Used the internet |
| Czech Republic | Used the internet in the last 12 months |
| Denmark | Used the internet in the last 12 months |
| Egypt | Use the internet |
| France | Used the internet in the last 12 months |
| Germany | Used the internet in the last 12 months |
| Ghana | Use the internet or own a smartphone |
| Greece | Use the internet |
| Hong Kong | Used the internet in the last 12 months |
| India | Use internet or smartphone |
| Indonesia | Use the internet |
| Ireland | Used the internet in the last 12 months |
| Israel | Used the internet in the last 12 months |
| Italy | Used the internet in the last 12 months |
| Japan | Use the internet |
| Kenya | Use the internet or own a smartphone |
| Malaysia | Use the internet |
| Mexico | Use the internet |
| Morocco | Use the internet |
| Netherlands | Used the internet in the last 12 months |
| New Zealand | Used the Internet in the past 12 months |
| Nigeria | Use the internet or use a smartphone |
| Norway | Used the internet in the last 12 months |
| Philippines | Used the internet |
| Poland | Used the internet in the last 12 months |
| Portugal | Used the internet in the last 12 months |
| Romania | Used the internet in the last 12 months |
| Russia | Use the internet |
| Saudi Arabia | Use the internet |
| Singapore | Used in the internet in the last 12 months |
| South Africa | Use the internet or own a smartphone |
| South Korea | Used in the past 12 months |
| Spain | Used the internet in the last 12 months |
| Sweden | Used the internet in the last 12 months |
| Switzerland | Used the internet in the last 12 months |
| Taiwan | Internet user |
| Thailand | Internet users |
| Turkey | Used the internet |
| UAE | Use the internet |
| UK | Used the internet in the last 12 months |
| USA | Use internet |
| Vietnam | Use the internet |