- What is GWI Core Plus?
- What markets is GWI Core Plus fielded in?
- How many times is GWI Core Plus run a year?
- What’s the sample size of GWI Core Plus?
- What’s covered in GWI Core Plus?
- What universe does GWI Core Plus represent?
- Who are the respondents taking GWI Core Plus?
- Can you use questions from GWI Core Plus with questions from GWI Core?
- Can I use pre-existing GWI Core audiences with GWI Core Plus?
- Who gets access to GWI Core Plus?
- Can GWI Core Plus be used with GWI Core add-ons?
What is GWI Core Plus?
GWI Core Plus is a GWI Core extension that adds further detail on brand engagement and behaviors in four key markets.
What markets is GWI Core Plus fielded in?
GWI Core Plus is currently available in France, Germany, Spain and the UK.
How many times is GWI Core Plus run a year?
GWI Core Plus is run twice a year, in Q1 and Q3.
What’s the sample size of GWI Core Plus?
The total sample size of the first wave of GWI Core Plus is 10,000, with 2,500 respondents in each of the four markets.
The planned annual sample size is 20,000, with 5,000 annual respondents in each market.
What’s covered in GWI Core Plus?
GWI Core Plus focuses primarily on the brands available in each market, which are not covered in GWI Core, with over 3,000 in total included. In addition, there are a number of questions about the behaviors of respondents.
The following categories are covered:
- Utilities & fuel
- Food & drinks
- Household
- Personal care products & health
- Media consumption
- Travel
- Insurance
- Smoking, CBD & cannabis
What universe does GWI Core Plus represent?
GWI Core Plus data represents the same overall universe as GWI Core, which is 16-64 internet users.
As in GWI Core, responses are weighted by their age, gender and educational status.
Who are the respondents taking GWI Core Plus?
All respondents in GWI Core Plus have first taken GWI Core, both the main survey and the brand & media module.
Can you use questions from GWI Core Plus with questions from GWI Core?
Yes! The data set is designed to be used with GWI Core.
All GWI Core Plus respondents have first taken GWI core, all GWI questions from the most recent waves can be combined with the data set, in audiences, chartbuilder or crosstabs.
In order to do this, you can select the current Core Plus wave in the wave splitter to see the respondents from the dataset. However, it is most effective to select the past year of data to include GWI Core responses from all respondents who have taken GWI Core Plus.
Can I use pre-existing GWI Core audiences with GWI Core Plus?
You can! As long as your audiences contain questions from the last two waves of GWI Core, they will work with GWI Core Plus questions.
Who gets access to GWI Core Plus?
All paying GWI Core subscribers who have access to France, Germany, Spain or UK get access to GWI Core Plus at no additional cost.
Can you recontact GWI Core Plus respondents?
No. As a recontact study itself, sample sizes will be too limited for this to be feasible.
Can GWI Core Plus be used with GWI Core add-ons?
No, GWI Core Plus can’t be used with GWI Core add-ons like GWI Gaming and GWI Sport, as not all respondents have taken every add-on.