GWI Kids explores the attitudes and behaviours of internet users aged 8-15. It is a primary data set, meaning it's entirely separate from GWI Core and our other data sets.
Below you can download the research and methodology overview for GWI Kids, which includes information on the following:
- Market coverage & sample size
- Internet penetration estimates
- Universe size
- Questionnaire content and how we design for children
- Survey language
- Consent & verification
- Data checks
The latest details on questionnaire coverage, markets included and their annual sample can be found in our coverage page.