What is the Coronavirus multi-market study?
The Coronavirus multi-market study contains five waves of research carried out between March and June 2020. It was designed to provide up-to-date insights on changes in consumer behaviour caused by the pandemic. Each wave covered a range of topics including people's level of concern and optimism, as well as the impact of the pandemic on people's finances and behaviors.
Which markets were included?
We adapted the market coverage from wave to wave:
- Wave 1: Australia, Brazil, China, France, Germany, Italy, Japan, Philippines, Singapore, South Africa, UK, and the USA.
- Wave 2: Added Canada, India, Ireland, and New Zealand.
- Wave 3: Remained the same
- Wave 4: Added Belgium, Poland, and Romania.
- Wave 5: We removed Ireland and Poland.
Can I use the Coronavirus multi-market study with GWI Core?
We carried out the Coronavirus mutli-market study using a recontact methodology. This means that all respondents who took part had previously completed the GWI Core survey. As a result, you can create audiences or profile data points from across both studies.
Which waves should I select?
The waves you select when using the Coronavirus multi-market study need to reflect the time period in which respondents completed GWI Core. For example, the people who took part in Wave 1 of the Coronavirus multi-market study in March 2020 completed the GWI Core survey in either Q1, Q2, Q3 or Q4 2019. Consequently, to include all respondents who took part in Wave 1 of the study, you’d need to select all of the previously listed waves listed.
Here’s a breakdown of the waves you’d need to select when using each wave of the Coronavirus multi-market study:
- Wave 1: Q1, Q2, Q3, Q4 2019
- Wave 2: Q1, Q2, Q3, Q4 2019
- Wave 3: Q1, Q2, Q3, Q4 2019
- Wave 4: Q2 , Q3, Q4 2019 and Q1 2020