Without context, your data is pretty worthless. Rest assured, you can add filters to your crosstabs to help contextualize the data and narrow your scope. Our filter options include waves (research periods) and locations, and you can also add specific bases.
You’ll find all of these options at the top of your crosstab:
Wave filters
You can easily select which research waves you want added to your analysis using the filter menu. By default, the last 4 waves (12 months) are applied to your crosstab. The “waves” option is at the top left of your filter menu:
What time periods are you interested in? To change the waves you want, just click on the filter, select the relevant waves, and click apply. Boom, you’re done.
Market filters
Which markets do you want to see? You can select the locations you want in your analysis using the filter menu. By default, all locations (47 markets) are applied to your crosstab. The “locations” option is at the right of your filter menu:
To change your locations, just click on the filter, select relevant markets, and click apply at the bottom. You’re good to go. Top tip: Deselect all locations using the option at the top right before adding your locations.
Adding a new base
Which audience are you interested in? Adding a new base allows you to filter the base audience of your crosstab. A base can be made up of a single or combination of data points, or you can use a pre-built audience.
By default, your base is set to “All Internet Users - age 16-64”, but you can add a new one using the “add new base” option at the bottom left of the filter menu (obvs).
Click “add new base”, add simply add your attributes:
Once you’ve selected your attributes, these can be added as a split (separate bases) or combined with an AND or OR statement. After selecting your attribute(s), click “apply” to add them to your crosstab. In this example, we’re adding a base of “female” to our crosstab:
To add an existing audience, just select “add new base”, and click “audiences” at the top of the panel. You can then choose a base from your own audiences. In this example, we’re adding a base of “Generation: Gen Z” :
Click “add new base”, add simply add your attributes :
Once you’ve selected your attributes, these can be added as a split (separate bases) or combined with an AND or OR statement. After selecting your attribute(s), click “apply” to add them to your crosstab. In this example, we’re adding a base of “female” to our crosstab:
To add an existing audience, just select “add new base”, and click “audiences” at the top of the panel. You can then choose a base from your own audiences. In this example, we’re adding a base of “Generation: Gen Z”:
