Our platform offers an easy way to build even the most complex target audiences using AND, OR and NOT logic statements.
In this article we’ll explain:
- Creating an audience
- Adding an attribute
- Grouping attributes
- Switching between AND and OR
- Using the EXCLUDE statement
- Count coding
- Saving an audience
- Duplicating an audience
- Updating shared or GWI audiences
Creating an audience
To create an audience, go to the Audiences tab:
In audiences, you can see any audiences you’ve previously created (in “My audiences”), along with any audiences shared by your team (“Shared audiences”) and those created by us (“GWI audiences”). Navigate to these folders using the menu at the top of the page:
To create a new audience, click on Create new audience on the right hand side:
This takes you to the page where you begin creating your new audience.
Adding an attribute
Attributes are the building blocks of your audience. To start adding attributes, first select the GWI dataset you want to use from the Data set menu:
Once you’ve chosen your data set, click on the Add an attribute button:
This opens a menu that allows you to browse the data set, and add in the relevant attributes:
You can add single data points or full questions. For this example, let’s start by creating an audience of women:
Once you’ve selected your attribute(s), click Apply X attributes to add them to your audience and you’ve now successfully added your first attribute:
You can add multiple attributes at once using the Add an attribute menu in the steps above. In this example, we’re adding three attributes to create an audience of women aged 24-34:
Alternatively, once you’ve added one attribute, you can click Add an attribute within your group to build it out further:
To add a separate group of attributes, click on Add group. This opens the Add an attribute menu for your next group:
As an example, let’s add in a group of age 24-34:
Switching between AND and OR
To change the connections between your attributes from AND to OR (either within the same group of attributes or between groups), click on the statement. This will change the connection from one statement to the other. Here we’ve combined our two groups with an OR statement:
By clicking on the OR, we can change this connection to AND:
Using the EXCLUDE statement
If you want to exclude certain attributes from your audience, just use the exclude function. At the top of your attribute group, there’s drop down menu labelled “Include:
Click on this and select Exclude:
As a result, people with that attribute won’t be included in your audience:
Count coding allows you to select the number of attributes within a given selection that applies to your audience and make sure they agree with at least a defined number of attributes selected.
At the top of your attribute group, there’s a drop down menu labelled any:
Click on this and choose between All or At least.
Next, select the number of attributes you want them to agree with; in this example we’ve specified at least 3:
Now only people who’ve selected at least three of the attributes in your group will be included in your audience.
Saving an audience
When you’ve created your audience, you can check the audience size in the top right hand corner:
When you’re ready to save, click Save changes in the top right hand corner:
You’ll then be prompted to change the name of the audience in a pop-up:
Once you’ve done this, click Save. Your audience will now appear in your Saved audiences folder.
Duplicating an audience
To duplicate an audience, in the audiences menu click on the icon at the end of an audience name.
This opens an options menu, then select Duplicate:
The audience will be copied, and (1) is added to the end of the audience name.
Updating shared or GWI audiences
If you want to update a shared or GWI audience, use the steps above to duplicate the audience. Then select the duplicated audience in your My audiences folder and add attributes, just as you would with an audience you’ve already created.