Check out our questionnaire for GWI Moments here!
🎇 GWI Moments is now live! 🪅
The first ever wave of GWI Moments is here, featuring questions on 15+ major events, holidays and celebrations.
🤓 Check out our Help Center article to find out more about how this dataset works.
✨ Insights to start conversations ✨
╠Many of us are enjoying the Olympics at the moment, but almost half of US consumers don’t plan to buy anything for the event. There’s two insights you could draw from this: one, the opportunity to create demand for enterprising brands, or instead, that brands would be better off focusing on brand building rather than pushing sales.
🎒As we approach back to school season, one thing to keep in the back of your mind – students (20%) get just as excited about it as parents of school or college age children (21%). Which is to say, not a lot.
♥️ With GWI Moments, we can answer a question many have surely wondered: when do people want brands to produce seasonal content? The biggest demand by far is from Pride, where 79% of celebrants like to see brands create content around it. Lowest is Valentine’s Day (48%), where singletons presumably turn off.
NB: Base audiences for event celebrators/participants are those who plan to celebrate them in the future.