🍻 🍸 GWI Alcohol Q2 2024 is now available on our platform. Here are just some of the insights from this wave’s data:
🧑⚕️ Some of our data sets are indicating a positive trend for health-conscious behavior, and GWI Alcohol is no exception. The number who moderate their alcohol intake for health reasons is up 15%, while moderating for weight control is up 30%. The number who would spend more on an alcoholic drink if it had health benefits is up 10%.
🚫 The most commonly bought low-alcoholic alternative beverage is beer. But one of our newer questions shows that the no/low alcohol alternative drink consumers are most interested in trying is actually wine. If wineries can crack the product and marketing, there’s a strong potential market there.
🌿 Another of our new questions asks how people like to drink spirits. One thing we’ve learned from this – the UK’s love of gin and tonic makes it a world-leader. In fact, the UK’s preference for drinking gin mixed with soda or tonic (as 46% of us do) is the most distinctive way any country drinks any spirit.
🚨Other important stuff❗
To accommodate 2x as many brands in wave 2 of GWI Alcohol, we have introduced new category specific brand questions for awareness and recommendation, and changed the way we ask consumption and purchase within the survey. As such, we have moved the brand questions from Wave 1 to the Legacy folder, and the new brand questions can now be found within the Alcohol Brands folder on the platform.
GWI Alcohol now runs in Q2 each year. As such, there's slightly longer than 12 months between the first two waves. This change in timing means that GWI Alcohol is now fielded further from the holiday season, and therefore able to provide a more typical view of consumer behavior. Please visit the help centre article for more information.
Check out the latest questionnaire for GWI Alcohol here!