π GWI Luxury is our brand new data set covering high-end shopping and luxury products, including fragrances, clothes, footwear, handbags and eyewear. It covers five markets: China, Japan, France, the UK and the USA, with a total audience size of 10,905 π
Hereβs the full lowdown on all the assets that are ready and waiting for you:
- GWI Luxury overview
- GWI Luxury Webpage
- GWI Luxury added to data coverage
- Open access dashboard for GWI Luxury
β¨ Some insights from the dataset β¨
πΌοΈ Those in China are more hesitant to label fine art as a luxury
π Owning luxury in the UK and US comes as a personal reward
βοΈ Fragrance is at the heart of aspirational spending
ποΈ Those in the West will exercise patience if it means luxury savings
π Unique/rare items draw consumers in to browse for pre-owned luxury
π’ Instagram leads for inspiring luxury fashion trends on socials
Check out the full questionnaire for GWI Luxury here!