Vertical Charts 📊
If you're keen on spotting trends, this update is for you. Vertical charts offers you a new way to explore your audiences, making it easier to identify trends and anomalies.
All the features you're familiar with in horizontal charts, such as adding audiences and segmenting or filtering by location, remain the same but now, with a vertical twist. To try it out, select 'Vertical Charts' under chart view and start exploring!
GWI Sports 🎾
New things we’ve introduced in Q2 2024 include:
- New questions on Women’s Soccer teams
- The addition of consumers aged 65+
Click here to see the new wave of GWI Sports on the platform.
GWI Gaming 🕹️
New things we’ve introduced in Q2 2024 include:
- Added Gaming TVs/Smart TVs for devices used for gaming
- The addition of consumers aged 65+
Click here to see the new wave of GWI Alcohol on the platform.
Monthly GWI Zeitgeist 🎾
Our monthly, topical Zeitgeist data has also been published. Topics included in August’s release include:
- 2024 US elections
- Planning for Black Friday
- Social media use
Click here to see the new wave of GWI Zeitgeist on the platform.