Audience descriptions with AI⚡
Now with a click of a button you can translate your target audiences into simple summaries. Copy and paste to share it with your teams. Save your audience to use the tool.
Customise crosstabs 🪄
We've changed the flow to rename a cell in crosstabs, cutting the number of clicks needed from 4 to 2. You can now rename your cells, simply click the cell’s title, open up the view menu where the cells attributes are and rename it. This makes formatting crosstabs faster, so you can combine and/or share your projects with others.
GWI USA 🇺🇲
Key updates from GWI USA Q1 2024 include:
Explore GWI USA on the platform here.
GWI Travel ✈️
Key updates from GWI Travel Q1 2024 include:
- The introduction of our 11th travel market, Australia!
- Why remote workers choose to work from certain destinations
- Which loyalty schemes travellers choose and why
Explore GWI Travel on the platform here.
Monthly GWI Zeitgeist 💡
Our monthly, topical Zeitgeist data has also been published. Topics included in April’s release include:
- Spending habits in election years.
- Which franchises are likely to encourage gamers to buy a latest-gen games console.
- The likelihood of consumers participating in Black Friday and Singles’ Day.
Click here to see the new wave of GWI Zeitgeist on the platform.