Switch from rounded to exact response counts in crosstabs ⚡
You can now effortlessly view the exact response counts directly within the crosstab. Simply click on the response number and it will switch between the 2 options, making your data exploration more convenient and insightful.
GWI-curated audiences in instant charts 📊
Start including multiple audiences in your instant charts query, and if a GWI-curated audience exists matching your description, we will automatically apply it to the chart.
Instant insights tool available for all data sets 🔎
Our instant insights tool is now available across all our data sets. This month we've added Travel, Automotive, Luxury and Consumer Tech. With just a click of a button, you can delve into your audience's interests, lifestyle, how they engage with brands, and the most effective methods to reach them. All you need to do is build and save your target audiences, and we'll deliver immediate, valuable insights about them.
GWI Core 🚀 & Core Plus➕
New questions we’ve introduced in Q3 2023:
Core
- Expected life events, including marriage, parenthood, and changing jobs
- Current ownership and purchase intent of vehicles
Core Plus
- Switching energy or broadband provider
- Print and digital subscriptions for newspapers, magazines, and newsletters
Click here to see the new wave of GWI Core on the platform
Monthly GWI Zeitgeist 💡
Our monthly, topical Zeitgeist data has also been published. Topics included in December's release include:
- The types of New Year's resolutions people are making for 2024
- Important factors that drive decisions on choosing a political party
- How often AI is being used at work
Click here to see the new wave of GWI Zeitgeist on the platform.